LOS GATOS, CA (January 8, 2007) ­ ICTV®, creator of network-based solutions that seamlessly blend the choice and control of broadband video with the quality and responsiveness of television, announced today that senior executives will discuss how the company’s ActiveVideo™ platform enables delivery of Internet-driven television during panel appearances in conjunction with the Consumer Electronics Show in Las Vegas next week.

Ed Forman, executive vice president and COO of ICTV, will explain how the ActiveVideo platform supports the media industry’s movement toward a Web-like television experience on a Digital Hollywood panel entitled “TV & Interactivity: Evolving Content & Business Models: Content, Commerce and Branded Entertainment” on Tuesday, January 9 at 3 p.m. at the Las Vegas Convention Center. On Thursday, January 11, Jeff Miller, president and CEO of ICTV, will discuss the company’s technology and business approach during the Citigroup Entertainment, Media and Telecommunications Conference panel entitled “The Future of Content Distribution” at 12:30 p.m. at the Mandalay Bay Resort & Casino.

ActiveVideo delivers Web-driven programming as MPEG video in combination with both live and VOD streams to provide an engaging, immersive TV- quality viewing experience via cable and IPTV networks. Viewers use standard remote controls to navigate ActiveVideo, which is fully compatible with all existing cable and IPTV set-top boxes, enabling the complete re-use of existing capital infrastructure.

“Unlike many of the approaches being unveiled at CES, ActiveVideo is delivered via customer premises devices that are already deployed, so it requires no investment in additional CPE hardware or integration between PCs and TVs,” said Miller. “This enables network operators to simply and cost-effectively offer to their customers new services that take advantage of the high service quality of the managed cable and IPTV networks.”

The ICTV ActiveVideo platform is entirely standards-based and works with all video distribution infrastructures and set top boxes. Live and on-demand programming can be blended seamlessly with content that is created and modified quickly using standard Web tools and talent. Because ActiveVideo composites Web programming into standard video streams in the network and delivers it as standard on-demand MPEG streams, all that is required of a set-top box is a standard MPEG decoder and return path capabilities. As a result, programmers and advertisers create content once which can be delivered to every cable and IPTV set-top box, regardless of hardware, middleware and guide differences.

ActiveVideo Mosaic, the multichannel industry’s first customizable, personalized mosaic for video-rich navigation, creates easy to use personalized navigation, allowing subscribers to view live video from and navigate through a number of channels at a single glance. ActiveVideo Mosaic can be personalized based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits — all on any digital set-top box. Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens.

ActiveVideo Channels, which enable existing broadband programming networks to be delivered to the TV in real time as high-quality, subscriber-controlled television video, allow network operators and programmers to enhance the value of existing channels by allowing viewers to take active control of what they see and when they see it. Simply by using their remote control, television viewers can select an ActiveVideo Channel from the standard program guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments. Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or complete a transaction.